How to Write a Standout Cover Letter

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If you’ve ever applied for a job, then chances are you know what a cover letter is. But if you’re new to the job market or need a refresher, let’s start with the basics.

A cover letter provides potential employers with an introduction to who you are and why they should consider hiring you. It serves as an opportunity to showcase your skills and experience in a concise way, while also demonstrating your enthusiasm for the role, company, and industry. Let’s take a closer look at how to write the perfect cover letter and why they’re important. 

Why Write a Cover Letter?

Writing a strong, compelling cover letter can help you stand out from other candidates. It allows employers to get to know more about who you are beyond just what’s on your CV. A good cover letter can also show off your enthusiasm and dedication to the position, which helps employers understand why they should choose you over other applicants.  Lastly, it gives you an opportunity to address any questions or concerns employers may have about hiring you based on their initial review of your CV. 

It also shows that you are taking the time and effort to apply for the position. This can demonstrate to the employer that you are a serious candidate and worth considering for the role.

While a cover letter is not required for every job application, it is a good idea to include one when you can. By following these tips, you can increase your chances of writing the perfect cover letter and landing your dream role! 

Understanding Your Audience

The most important thing to remember when writing your cover letter is that it should be tailored specifically for each job application. This means that it’s essential to research the company before applying so that you can tailor your skills and experience to match those required by the role – this shows your potential employer that you’ve done your homework and understand their needs.

When researching a company, make sure to check out their website, blog posts, press releases, news articles, and social media channels – all of this will give you insight into their company culture so that you can effectively demonstrate why your background makes you the perfect fit for their team. 

Once you’ve done your research on the company and have identified which skills and experiences make you an ideal candidate for this role, it’s time to actually write your cover letter! A good structure is essential to make your cover letter easy to read and follow, we’ve put an example guide that you could follow to ensure your cover letter is up to scratch! 

Structure of a Cover Letter


When you are applying for a job, the cover letter is your first and best chance to make an impression. It should be engaging, informative and demonstrate that you have researched the company and position. A well-written cover letter will demonstrate why you are interested in the position and company, what you know about them, and why you think you’d be a great fit. 

Show that you’ve done your research; include something specific about the company that makes you excited to work there. Make sure they know why you think this role is the perfect fit for your skillset, and why they won’t regret hiring you!

Experience and Skills

This part of your cover letter should include information about your experience and any relevant achievements that make you qualified for the job. This section should provide evidence of how your accomplishments can benefit the company if they hire you.

For example, if you have managed projects in previous roles or received awards for outstanding customer service, mention these successes. Make sure to keep it concise and only include relevant points that highlight why you would be ideal for this role. 

Show Passion and Contribution

In this paragraph of your cover letter, show the employer how much passion you have for their company by discussing their mission statement or values. Let them know what drew you to their organization specifically – was it something they did in the past? An initiative they recently launched? Explain why these efforts excite or inspire you, and also make sure to note how your skillset could contribute positively to their team’s success.  


Finally, include a call-to-action at the end of your cover letter encouraging them to get in touch with any questions or comments they may have about your application. Make sure this section is short but persuasive so that recruiters will be encouraged to reach out for more information about what makes you stand out from other applicants! 

Your cover letter is one of the most important components of any job application because it gives recruiters an insight into who you are outside of just facts listed on paper (or pixels). Take some time to research companies before applying and tailor each application specifically for each role – this will maximize your chances of success!

Remember, there’s no one-size-fits-all answer when it comes to writing effective cover letters; however, if done correctly they can be an invaluable tool in helping land that dream job!

If you’re still struggling to write a cover letter our friendly and skilled recruiters can help you with help and advice throughout the process! Good luck!



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