We are looking for a GTM & Web Analytics Specialist to join our client on a permanent basis.
As the GTM & Web Analytics Specialist, you will own and optimise digital tracking across web and app platforms, ensuring accurate, scalable, and privacy-compliant data collection. You’ll work with cross-functional teams to deliver robust tagging solutions that support data-driven decisions and improve customer experiences across European markets.
Main responsibilities
- Managing and optimising Google Tag Manager (GTM) across web and app platforms
- Collaborating with development, UX, product and CRO teams on scalable tracking solutions
- Supporting cross-platform and cross-device tracking initiatives
- Building and maintaining APIs and integrations for advanced tracking capabilities
- Developing and governing data layer specifications and documentation
- Conducting audits, QA testing and debugging to ensure data accuracy
- Driving mobile app analytics using Firebase and GA4
- Supporting teams with guidance, training and best practices
- Working closely with Data Governance teams to maintain compliant data practices
What You’ll Bring
- Strong experience with GTM and GA4 implementation
- Experience with Firebase, BigQuery and mobile app analytics
- Knowledge of server-side tagging and modern tracking practices
- Familiarity with GDPR, cookie consent and privacy requirements
- Strong problem-solving and stakeholder management skills
- Excellent communication with both technical and non-technical teams
We’re Looking For Someone Who
- Enjoys exploring new tools and technologies
- Takes pride in accurate, reliable data
- Works collaboratively across teams
- Understands how data supports business outcomes
- Thrives in a fast-paced environment and adapts quickly
What You’ll Get
- Competitive salary and bonus scheme
- Hybrid working (3 days on site)
- Learning and development opportunities
- Employee discounts
- Mental health and wellbeing support
- Life assurance and additional financial benefits
This is a permanent role where you will work a hybrid model (3 days on-site) at the client’s London-based office.
Please note that due to the high volume of responses we receive, only successful applicants will be contacted.
Devonshire is an equal-opportunity employer, and we encourage job applications from people of all backgrounds. All qualified applicants will receive consideration regardless of gender, race, religion, age, disability, sexual orientation or marital status.
Salary: £46,000
Contract: Permanent
Location: London (Hybrid)