One of the clearest trends emerging from Devonshire’s 2026 Salary Trends Guide is the continued rise of hybrid skill sets across creative, presentations, and marketing roles. As the hiring market evolves, organisations are increasingly seeking professionals who can combine multiple complementary skills rather than operate within narrow specialisms.
With teams often operating leaner structures and projects requiring faster delivery, employers are prioritising professionals who can move across disciplines and contribute to several stages of a project.
The Rise of Hybrid Roles
Across the creative and marketing sectors, we are seeing growing demand for professionals who can combine skills such as:
→ Design with motion or animation
→ Marketing expertise with data insight
→ Presentation design with strong storytelling ability
→ Creative thinking with commercial awareness
This shift reflects how many organisations now structure their teams. With hybrid working firmly established and project-based work becoming more common, businesses increasingly value professionals who can adapt quickly and deliver impact across multiple areas.
Why Employers Value Hybrid Skill Sets
For employers, hiring professionals with hybrid capabilities provides greater flexibility within teams. Individuals who can contribute across different parts of a project can help organisations respond faster to changing business needs while reducing reliance on multiple specialist hires.
These broader skill sets can also support collaboration between departments, particularly where creative work intersects with marketing strategy, brand development, or client-facing communications.
What This Means for Candidates
For candidates working across creative, marketing, and presentation roles, developing complementary skills is becoming increasingly valuable. Professionals who combine creative thinking with technical capability or commercial awareness often position themselves strongly within the job market.
Hybrid skills can also open up new opportunities for progression, particularly within organisations looking for individuals who can bridge gaps between teams or contribute to a wider range of projects.
At the same time, it is important that expanding responsibilities are balanced with clear role definitions and opportunities for development. Without the right support, broader roles can place additional pressure on employees and impact long-term retention.
Understanding the Wider Salary Market
Alongside evolving skill requirements, candidates are also becoming more selective when evaluating new opportunities. Salary remains important, but many professionals are also prioritising career progression, flexibility, and stability when deciding on their next move.
For organisations reviewing hiring strategies or benchmarking salaries, understanding these broader market dynamics is increasingly important.
Devonshire’s 2026 Salary Trends Guide explores these themes in more detail, providing salary benchmarks and market insight across Creative, Presentations and Marketing sectors for both permanent and freelance roles.
You can download the full guide here:
https://wearedevonshire.com/additional-services/salary-insights/
Devonshire supports organisations across the Creative, Presentations, and Marketing sectors with talent solutions, freelance engagement, and salary benchmarking insight.