The workplace is evolving, and with it, the workforce. As Generation Z (Gen Z), born between the mid-1990s and early 2010s, begins to enter the professional world, companies are faced with the exciting challenge of adapting to the unique qualities and expectations of this generation. By 2025, it is expected that Gen Z will make up 27% of the workforce, so how can you prepare for this?
What Gen Z Bring to the Workplace
Generation Z is the first truly digital-native generation. Growing up with smartphones, social media, and constant connectivity, they are accustomed to information at their fingertips and a global perspective. Gen Z typically bring a new variety of unique skills that can be easily adapted into the workplace, and harness many benefits. Some of these skills and values include:
Tech-Savvy: Gen Z is incredibly tech-savvy, making them quick to adapt to new digital tools and platforms. They value efficiency and expect the workplace to leverage technology for streamlined processes.
Entrepreneurial Spirit: Many Gen Z individuals aspire to be entrepreneurs and are more likely to follow non-traditional career pathways, valuing independence and creativity. They often seek roles that allow them to innovate and have a direct impact.
Diversity and Inclusion: Gen Z is highly inclusive and values diversity in the workplace. With more awareness and stronger stance on social justice, they often seek a purpose driven culture and are more likely to want to work for a company that has strong diversity and inclusion policies.
Socially Conscious: This generation is socially conscious and environmentally aware. They prefer working for organisations that align with their values, including sustainability and social responsibility. In fact, the Bentley-Gallup Force for Good Study found that 71% of survey respondents aged 18-29 expressed a willingness to leave their current employer in favor of one that creates a more positive social impact.
Flexible Work Arrangements: Gen Z values work-life balance and often prefer flexible work arrangements, such as remote work options or flexible hours.
How to Attract Gen Z to the Workplace
Gen Z have a unique sense of success compared to previous generations and are more likely to take a job based on feeling fulfilled, sense of purpose and values. So, what can you do to attract Gen Z to the workplace?
Offer Professional Growth Opportunities: Gen Z are ambitious and seeks continuous learning and career advancement. Provide opportunities for skill development, mentorship programs, and clear paths for advancement within your organisation.
Embrace Technology: Gen Z expects up-to-date technology and digital tools. Invest in the latest software and hardware to empower them to do their best work efficiently.
Promote Diversity and Inclusion: Foster a diverse and inclusive workplace culture. Showcase your commitment to these values in your hiring practices and company policies. Highlight diversity in leadership positions as well.
Social Responsibility: Gen Z appreciates organisations that take a stand on social and environmental issues. Engage in corporate social responsibility initiatives and communicate your commitment to making a positive impact.
Open Communication: Encourage open and transparent communication. Gen Z values feedback and wants to be heard. Create channels for them to voice their opinions and ideas. They value transparency and thrive within flexible environments and management styles.
Emphasise Company Culture: Showcase your company’s culture on social media and during the recruitment process. Highlight team-building activities, company values, and the unique aspects of your workplace.
Competitive Compensation: Offer competitive compensation packages. While Gen Z values company culture and mission, they also want to be fairly compensated for their skills and contributions.
As Generation Z enters the workforce, businesses must adapt to their unique preferences and values to attract and retain top talent. By offering professional growth opportunities, embracing technology, promoting diversity and inclusion, and demonstrating a commitment to social responsibility, companies can position themselves as appealing destinations for Gen Z employees.
Emphasising these strategies can help bridge the generational gap and create a harmonious and productive workplace for all generations. Gen Z is the future of work, and by understanding their needs and aspirations, organisations can thrive in the evolving professional landscape.
Need help hiring? Devonshire can assist you in building a team that can not only deliver results now, but one that is ready for the future. Get in touch with us to find out more information.
